For the launch of Jack Harlow’s Phocus beverage, we set out to create something unexpected—building a futuristic visual world inspired by the cognitive benefits of L-theanine and caffeine. Through surrealist graphic design, and subtle motion, we paired vintage references with a distinctly modern perspective, creating a launch campaign that felt elevated, imaginative, and unlike anything else in the functional beverage space.For the launch of Jack Harlow’s Phocus beverage, we set out to create something unexpected—building a futuristic visual world inspired by the cognitive benefits of L-theanine and caffeine. Through surrealist graphic design, and subtle motion, we paired vintage references with a distinctly modern perspective, creating a launch campaign that felt elevated, imaginative, and unlike anything else in the functional beverage space.