For the launch of Zig-Zag’s vintage record player, we created a warm, romantic world inspired by old records, sun-faded film, and slow afternoons spent listening to music. Shot on film, the grain, light leaks, and slightly imperfect texture give the campaign a lived-in quality that feels nostalgic rather than overly polished. The styling and warm color palette connect the record player to a feeling—music, ritual, and sharing a moment with someone—while staying true to Zig-Zag’s laid-back, culture-driven energy.

An ongoing creative partnership with Bedrosians Tile & Stone, shaping the brand’s presence across digital, social, and paid channels. From content strategy and creative direction to brand design and campaign development, our work spans multiple product and collection launches, seasonal campaigns, and always-on storytelling. Through a cohesive approach to organic and paid media, we translate Bedrosians’ extensive portfolio into elevated, design-led content built to inspire, engage, and drive discovery.

Led creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. Developed a cohesive visual language that built on Zig-Zag’s iconic identity while giving the launch a fresh, distinct presence—driving awareness and supporting a successful rollout across organic and paid channels.

Creative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment with cooling, skincare-powered benefits. The campaign brought its six aquatic-inspired shades to life through bold color, fluid textures, and playful visual storytelling, positioning Shadow Slide as an effortless, experimental approach to eye color

For QNA, a boutique modeling agency in Montréal, we created a moody, editorial identity centered around the idea of “unveiling the unseen.” The logo and visual direction play with mystery, contrast, and unconventional beauty, giving the agency a distinct point of view within the fashion industry.

For the launch of Jack Harlow’s Phocus beverage, we set out to create something unexpected—building a futuristic visual world inspired by the cognitive benefits of L-theanine and caffeine. Through surrealist graphic design, and subtle motion, we paired vintage references with a distinctly modern perspective, creating a launch campaign that felt elevated, imaginative, and unlike anything else in the functional beverage space.

Tia G Design was created as a bold and expressive brand identity for an interior design studio built around the idea that design is more than aesthetics—it is a reflection of energy, frequency, and authentic self-expression. The goal of this project was to translate Tia’s philosophy of living in your boldest, most aligned self into a visual identity that feels confident, elevated, and deeply personal.

Soulstar Energetics is a Reiki and energetic healing practice centered around energy, intuition, and transformation. For the branding and web design, we wanted to capture the feeling of the practice without leaning too heavily into traditional wellness aesthetics. Celestial references, soft light, organic textures, and a muted color palette create something that feels spiritual and ethereal, but still modern and elevated.

For The Wilde Agency, we pulled from Western influences and the strategy of chess, pairing both with a modern editorial approach. The brand identity and website feel bold, considered, and unexpected—reflecting an events-forward agency that knows how to make the right moves.