Led creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. Developed a cohesive visual language that built on Zig-Zag’s iconic identity while giving the launch a fresh, distinct presence—driving awareness and supporting a successful rollout across organic and paid channels.Led creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. Developed a cohesive visual language that built on Zig-Zag’s iconic identity while giving the launch a fresh, distinct presence—driving awareness and supporting a successful rollout across organic and paid channels.